College sports has drastically changed now that players can benefit from NIL (Name, Image, Likeness.) Student-athletes are already bringing in big dollars and brand deals. What we are starting to see more is an entire team benefiting from NIL.
Starting on July 1st, college athletes starting putting pen to paper to make big deals and for the first time in history they can start making money. This is a game changer in the sport and we are going to see more deals happen. For example, entire teams getting deals.
University of Central Florida Women's Basketball team is one of the first teams to get a deal that is for the entire team. College Hunks Hauling Junk will be sponsoring the full team. So, what does that look like?
Each student-athlete on the team can earn $500 if they promote the Tampa based business on social media. Not only that, but they could earn more through commission.
UCF is the first team to put pen on paper for a whole team to benefit from NIL but they aren't the only ones that are starting to bring deals in.
College Hunks Hauling Junk also signed a deal with University of Miami's quarterback D'Eriq King.
Speaking of Miami football, they also scored a deal that would benefit the whole team. America's Top Team, a MMA and Brazilian Jiu-Jitsu gym as offered $500 a month to Miami football players who promote the gym and brand.
Let's put this into perspective. If all scholarship athletes jump on this deal, each player would be making about $6,000 a year. The investment that American Top Team is putting into Miami football is $540,000 a year.
It is interesting to see how businesses are taking advantage of the NIL. It is benefiting college's and student-athletes in a big way. Athletes are creating their own logos and brands. The deals they are signing range from cell-phone service providers, a sweet tea, merchandise deals, auto shops, apparel companies, nutrition companies, and more.
We will see how the NIL plays out as athletes continue to sign deals. Keep your eye out for full teams benefiting from NIL. It hasn't been as popular yet but there is potential for brands to take advantage of this new deal.